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CMU political scientist discusses campaign yard signs

Communities are showing support for local and national candidates by displaying campaign merchandise. Political yard signs populate homeowner's lawns all over the state leading up to Election Day.

Central Michigan University's political science department chairperson, David Jesuit said based on early voting numbers, turnout on both sides of the ballot are high. 

 

He said the yard signs help display Americans' level of interests in the election. 

 

"People are really engaged in this election - people are highly motivated to vote in this election," he said. "Many have voted in record numbers early and a way of showing that commitment or enthusiasm of course is putting out a sign in your yard."

 

Jesuit said the signs are a reflection of the communities’ preferences and do not have a direct cause and effect on national voting.

 

He said local candidates would benefit more from campaign signs. 

 

"The local races here in Mount Pleasant, those signs build name identification and just passing by that sign or many signs and associating that name creates a greater likelihood of voting for that candidate," Jesuit said.

Tess DeGayner is a student reporter for WCMU News. She is a senior at Central Michigan University studying Journalism and Broadcasting. Her hometown is Fenton, Michigan.