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Kellogg officials say the company is separating into three divisions

Boxes of Kellogg's Frosted Flakes cereal are seen at a store in Arlington, Va. Kellogg's is facing a boycott organized by Breitbart after the cereal giant decided to pull its advertising from the right-wing website.
Saul Loeb
/
AFP/Getty Images
Boxes of Kellogg's Frosted Flakes cereal are seen at a store in Arlington, Va. Kellogg's is facing a boycott organized by Breitbart after the cereal giant decided to pull its advertising from the right-wing website.

Officials with Michigan-based Kellogg’s say the food giant is dividing itself into three separate companies.

Kellogg’s will likely focus on items other than cereal in the future.

Consumers know Kellogg’s for producing Rice Krispies and Frosted Flakes. But its mascot, Tony the Tiger, would NOT say sales of cereal have been “G-r-r-reat!” ever since a spike during the initial pandemic lockdowns.

More than a thousand union workers also staged a 10-week strike against the cereal maker last year, and Russia’s invasion of Ukraine drove up the price of grain.

The vast majority of Kellogg’s more than 14 billion dollars in net sales last year came from snack foods like Pringles and Pop Tarts.

Now Kellogg’s is splitting into three companies – each specializing in cereal, snacks, or its MorningStar Farms brand plant-based food, respectively.

Officials say the moves should be complete by the end of next year.

Quinn Klinefelter is a host and Senior News Editor for 101.9 WDET, anchoring midday newscasts and preparing reports for WDET, NPR and the BBC. Klinefelter joined WDET in 1998 after earning a M.A. from the nation’s top-ranked journalism school, the University of Missouri-Columbia, and working as a sports correspondent for BBC Radio 4 and as a talk show host, anchor and reporter for Wisconsin Public Radio.