As we head into 2023, companies are looking at trends from the past year to understand what consumers may want in the year ahead.
According to a new report, consumers are reassessing their priorities and trying to combat burnout caused by an unpredictable economy.
The report says 63% of people say they’re not going to deprive themselves of the comforts of life for a future that could change at any moment.
Miguel Mancilla is a Global Trends and Futuring Manager for Ford, who conducted the study. He said 80% of respondents are trying to find joy in the mundane or everyday aspects of life.
“Showing this information externally will be interesting,” Mancilla said. “It tells a positive story of how society is coping with burnout.”
Mancilla said that more consumers have been leveraging the power of their wallets to support businesses that take a stand on social and environmental issues.
The survey shows 56% of people worldwide have boycotted a business or brand through social media.
“More than half of the people we interviewed responded that they have boycotted and brand because the values did not align with theirs, especially millennials and Gen Z's,” Mancilla said.
Mancilla said he expects boycotting to increase over the next few years as consumers are more exposed to social media.
The trend survey spoke with 16,000 people in 16 countries.
