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Production of Ford's F-150 Lightning E-V began today

<p><strong>Alexander Trotman, Baron Trotman, </strong>CEO of Ford 1993-1999 <br /> Legacy Cars: Ford Contour</p><p>First non-native CEO of an American car company, launched initiative to simply Ford's Global production. Was created a life peer by Queen Elizabeth II.</p>

Alexander Trotman, Baron Trotman, CEO of Ford 1993-1999
Legacy Cars: Ford Contour

First non-native CEO of an American car company, launched initiative to simply Ford's Global production. Was created a life peer by Queen Elizabeth II.

Ford Motor Company began production of its all-electric F-150 Lightning pickup truck at its River Rouge assembly plant today.

“With the huge investments… 50 billion dollars in E-V’s… battery manufacturing… our expanded lineup which you have not seen yet – we plan to challenge Tesla and all comers to become the top E-V maker in the world.” said Jim Farley, President and CEO of Ford. Speaking during a launch event at the Dearborn factory he reiterated the automaker’s electric vehicle goals.

General Motors is currently working on an all-electric version of its Chevrolet Silverado which is expected to be a direct competitor to Ford’s Lightning. G-M expects to launch that vehicle next year.

Alex McLenon is a Reporter with 101.9 WDET.