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Western Michigan BBB receives new CEO

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The Better Business Bureau Serving Western Michigan has a new leader.

Lisa Frohnapfel has spent 25 years in the financial service sector. During that time she’s served as Chief Executive Officer of a West Michigan Credit Union.

“Working for a financial institution you’re helping people make good financial decisions based off of their needs and their wants and setting them up for their own financial success.”

Now as Better Business Bureau Serving Western Michigan President and CEO, Frohnapfel’s approach is a corporate culture fit.

“Even the online website that we have for the Better Business Bureau that people can go ahead and educate themselves, and there’s so many resources to empower them to be their own advocates and be empowered.”

Phil Catlett is retiring after leading the BBB over the past decade. Frohnapfel’s first day is November 16th.