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Downtown Holland seeking Diversity, Equity and Inclusion Consultant

Office buildings out the window by jon_a_ross is licensed with CC BY-ND 2.0. To view a copy of this license, visit

Downtown Holland is seeking a Diversity, Equity and Inclusion consultant to serve its organization and local business members. Its spokesperson says the group aims to provide a more welcoming community to its residents and guests.

We want to make sure that all of our local community and all visitors to the area feel invited, welcomed and engaged in downtown Holland,” Kara De Alvare said.

The Principle Shopping District in Downtown Holland has put out its call for a Diversity, Equity and Inclusion consultant. Kara De Alvare, Downtown Holland’s marketing coordinator, said the group’s board of directors began really exploring DEI initiatives in 2018, and now feels it’s time to push further.

“I think it’s a reflection of what’s going on in our nation as well and seeing this pervasive racial injustice that we witness on the national news all the time and we want our community to rise above that and to be better and to ensure that everyone feels at home here,” Alvare said.

The request for proposals is listed on the city of Holland’s website, and will be accepted through July 1. Alvare said her team is interested in local candidates, and hopes to bring someone in who can help with bias training, minority business longevity and marketing, among other initiatives.