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University Trade Association Kicks off 4-year degree marketing campaign

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The trade association representing Michigan’s public universities is unveiling a new marketing campaign touting the benefits of a 4-year-degree.

The Michigan Association of State Universities announced the campaign. It will target high school upper classmen and their parents.

The association says Michigan ranks 35th nationwide when it comes to the number of residents who have graduated from a 4-year university.

CEO Daniel Hurley says although there’s push to fill the state’s skilled trades gap, higher education is crucial too.

“We need more education and credentials at all levels in the state. While yes there certainly is a strong demand for the skilled trades occupations in Michigan. There is even greater demand for a 4 year degree.” 

When it comes to college debt, Hurley says most students pay 40 percent less for a 4-year degree the school sticker price.