Jeff Daniels to voice new series of NWF ads

Jun 9, 2021

NWF experts spoke of the dangers posed by Enbridge Energy's Line 5
Credit Great Lakes Today

  To help with its state-wide campaign in support of Governor n Whitmer’s call to shut down Line Five, the National Wildlife Federation has enlisted the help of an award-winning actor.


The National Wildlife Federation is enlisting a famous voice to raise awareness for its new advertising campaign. 

The NWF announced Tuesday in a press release that it has launched a new initiative, enlisting the voice of two-time Emmy winner and Chelsea, Michigan native Jeff Daniels. 

The campaign, which features a 30-second television ad and a one-minute radio ad, will focus on educating the audience on the importance of backing Michigan Governor Gretchen Whitmer’s call to shut down Enbridge Energy’s pipeline, Line 5. 

“These ads speak to our ‘Pure Michigan’ way of life and the fact that Line 5 is a ticking time bomb threatening our Great Lakes,” said Great Lakes regional executive director Mike Shriberg. “Governor Gretchen Whitmer revoked Enbridge Energy’s state easement for Line 5. Instead of complying with the governor’s order to shut down this dangerous and deteriorating pipeline down. Enbridge has forged ahead as if it’s business as usual while operating illegally.” 

Shriberg, speaking alongside colleague and the NWF’s Great Lakes campaigns manager Beth Wallace, said the pipeline poses dangers to the economy, wildlife and Michigan’s drinking waters. 

“I think our hope, simply put, is reminding people of what’s at risk here,” Shriberg said. “I think Jeff Daniels does a great job of outlining that in his distinctive way and that’s what you see in the imagery in both the radio ad and the literal imagery of TV. I think that gets lost in the noise of this, our Great Lakes are at risk, our economy, our way of life.” 

Whitmer ordered the shutdown of the pipeline nearly seven months ago, with Enbridge continuing to operate ever since. Shriberg and Wallace both say this disdain for the law only furthers the importance of their movement. 

Shriberg said the campaign will cost six-figures and run for two weeks across the state. He hopes the campaign will be extended.