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Traverse City organization recognizes businesses that adapted to changing landscapes

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Bernt Rostad

Traverse City businesses are dealing less now with the health effects of the pandemic. Instead, they face supply shortages and an employee’s market.

Traverse Connect is recognizing six businesses that have been able to navigate shortages in supplies and workers and scale up.

The organization is helping businesses of any size adapt to the changing work environment, said Camille Hoisington, director of ecosystem development.

For example, they helped a restaurant adapt to retention issues in the service industry, Hoisington said.

"They needed to figure out what their employees’ “why” was, and help them explore their career goals and development within the company," she said.

Judges looked for businesses that adapted best, like changing their work culture to address a growing employee’s market, she said.

“We have this really incredible microcosm of creativity and culture," she said. "So we do want to lift that up, and that goes hand in hand with also supporting businesses that are involved in those industries.”